Scott Farmer Takes Leadership Role At Push Digital Group
Seasoned Political Strategist to Supercharge Operations
CHARLESTON, SC (July 19, 2023) – Push Digital Group, a leading full-service digital agency specializing in corporate, political, and advocacy efforts, is proud to announce the appointment of Scott Farmer as its new Chief Operating Officer (COO). With an extensive background in political campaigns, fundraising, and strategic leadership, Farmer brings invaluable expertise and experience to the Push Digital Group team.
Farmer has over 25 years of hands-on experience in campaign management and fundraising. A graduate of Vanderbilt University, he has achieved remarkable success in the political arena while working on political campaigns in South Carolina. He is best known for working with Senator Lindsey Graham for 22 years, including serving as the senator’s Campaign Manager for races in 2008, 2014, and 2020. The 2020 campaign was the most expensive Senate race in U.S. history at the time with nearly $250 million spent by the candidates. In addition to Senator Graham praising Farmer in his election night speech as “the best Campaign Manager in the United States,” Farmer also received the prestigious “Statewide Republican Campaign Manager of the Year” award from the American Association of Political Consultants for his work in the nationally watched race.
Farmer’s experience goes beyond Senator Graham’s campaigns. He also ran Governor Henry McMaster’s successful 2018 campaign, served as a Senior Advisor on Herschel Walker’s 2022 Senate campaign in Georgia, worked on three presidential campaigns, assisted with multiple congressional races, and served as the Finance Director for the South Carolina Republican Party.
As COO, Farmer will assume responsibility for overseeing the day-to-day operations of Push Digital Group, focusing on operational excellence and scalability. Leveraging his expertise in campaign management and strategic planning, Farmer will play a pivotal role in driving continuous improvement efforts to deliver unparalleled service and value to clients.
“After years of collaborating with him on various campaigns, we are thrilled to welcome Scott Farmer as our new Chief Operating Officer,” said Wesley Donehue, Founder and CEO of Push Digital Group. “Having seen Scott’s exceptional talent in action, we know firsthand the immense value he brings to our team. His extensive experience, impressive track record, and reputation for integrity in the political industry make him an invaluable asset. We have complete confidence in his leadership abilities and strategic mindset that will continue to drive our company’s growth and pave the way for continued success.”
“For two straight election cycles, the clients of Push Digital Group have led all Republican U.S. Senate candidates in digital fundraising,” said Scott Farmer. “When you combine that fundraising success with targeted digital advertising that has efficiently and effectively mobilized voters in the country’s top races, it’s easy to see why I agreed to join this talented group of friends who are the best in the industry.”
The appointment of Farmer as COO marks a significant milestone for Push Digital Group as the company continues to expand and enhance its services. Farmer’s exceptional background and expertise will empower Push Digital Group to further elevate its capabilities, ensuring clients receive top-notch digital solutions that drive results. Furthermore, his appointment underscores Push Digital Group’s commitment to delivering operational excellence and advancing the digital industry as a whole.