At Push Digital, we take lead generation seriously. For many individuals, their first interaction with a campaign comes via a landing page. It’s crucial that they have a good experience before they consider becoming a supporter or a donor.

An effective way to engage potential supporters is through a brief poll or survey that helps us understand if their views align with the candidate’s. This is where landing pages play a vital role.

Welcome to the top of the conversion funnel!

Here are some pro-tips:

Keep It Simple
Complicated interfaces and wordy content drive people away. Easy to read fonts, large inputs and a big submit button win the day. Clearly state the purpose of the landing page quickly and opt for concise content—less is more. No word-salad, no beltway-speak.

Quickly Gather Data
Our goal is to obtain contact information for future engagements, along with a person’s insight into relevant issues.

Visually Appealing
Use a clean, high-resolution image that enhances the message. Prioritize speed and clarity above all. Nothing on the image should be distracting.

Measure
If you’re investing in advertising to drive traffic to your landing page, ensure you track metrics completely and carefully. This data is crucial for evaluating the success of the landing page and helps a campaign gauge their ROI.

Optimize
In 2025, 60% of users will access your content via mobile devices. Design mobile-first and minimize scrolling. If users struggle to find the submit button, they’ll just leave.

Protect Yourself
It’s essential to protect your landing pages from fake users, such as bots and trolls. Have a robust client-side and server-side strategy to filter out these unwanted visitors.

Final Thoughts
Some agencies bombard users with donation requests, treating supporters merely as piggy banks. This approach burns out constituents and leaves them feeling unheard. If you’re not genuinely interested in your audience’s opinions, you’re in the wrong business. Landing pages are about building meaningful future connections.